The question you and your team should be asking is:

How do you integrate a social web into your company’s digital assets?

 Social Media is everywhere, in fact you can no longer escape it. Facebook and Twitter are on your mobile, laptop and home computer. Turn on the news on the TV or the radio and there is a discussion about how Facebook and social media were the facilitators of the Egyptian revolution.
So how do you integrate a social web into your company’s digital assets including Facebook and Twitter that will drive traffic and increase your sales and inquiries.”