Shopping online is one of the significant innovations of the 21st century. The ability to order anything and everything from the comfort of your couch is nothing short of a miracle, and the stats show the trend for online sales is still growing. Shopify's first State of Commerce report showed that online stores currently represent over 80% of sales, which means there are plenty of opportunities for eCommerce businesses to make a killing.
Thanks to the report, we now know more than ever about how online shoppers are interacting with eCommerce websites. While all that information helps improve sales, there's a critical aspect of running an eCommerce business that can't be overlooked: building an online store that's so well designed your customers will want to return to it for follow-up purchases.
Online commerce is a competitive space, and loyal customers can make all the difference to the success of your business. Design an online store that gives them a headache, and customers won't return. Fortunately, we have a few tips to help you create the perfect online store to keep your shoppers coming back for more.
Loyal Customers – the True Value of a Good Online Store
The eCommerce business is genuinely booming, and it's never been easier to create an online store for yourself. However, online shopping is no longer exclusively about attracting new customers. Shopify's State of Commerce report showed that repeat customers are where the real money can be made.
According to the data, nearly 62 million online shoppers had purchased products from the same store in the last 12 months. Additionally, 73% of North American respondents agreed that “once they find a product or brand they like, they stick with it.”
This points to a massive opportunity for businesses to cash in on customer loyalty, and the online store is the perfect place to attract these repeat buyers.
With shopping holidays like Black Friday and Prime Day becoming more popular by the minute, the opportunity for businesses to get a piece of the eCommerce pie is growing larger every day. And with a great online store, you'll be sure to take advantage over and over again.