In comes social media communication—the game changer

Key Social Media Skills

I spent a number of years trying to convince small business owners and entrepreneurs that social media and digital marketing are beneficial. Although some seemed apprehensive, they ultimately opened up to hear my ideas.

This process, however, is more difficult when dealing with company executives. Most spend years enhancing their communication for advancement of their organization. In a traditional sense, communication for any large organization emphasizes linear processes and most executives are accustomed to following suit.

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